Goldie’s is located at the heart of Pardall Road, marking the fourth location of the budget-friendly clothing boutique. The shop features a variety of women’s clothing options as well as accessories and even beauty supplies.
The nostalgic sound of Billy Joel’s “Piano Man” echoed as I walked into the pastel-painted clothing store newest to Isla Vista. Upon walking into the store, one can see white metal clothing racks lining the walls. These racks are stuffed with denim shorts, overalls, swimsuits, dresses, and even formalwear.
The visual focus of the store is a big wooden table, highlighting the store’s large jewelry selection. This table is place on a vibrant orange and pink patterned rug which complements the modern gold lamps on the ceiling, creating a sense of warmth that carries throughout the store.
The warm decor of the boutique accompanied by the friendly faces of student employees who greet you as you walk in make for a calming atmosphere in the midst of all the hectic traffic that flows through Pardall. According to store manager Andrea Dornbusch, the owners of Goldie’s jumped at the opportunity to open an Isla Vista location for the store.
“When the owners were looking at Isla Vista to bring the shop to, they found that I.V. could use a super fun, budget-friendly clothing boutique,” Dornbusch said in an interview with The Bottom Line. “So, when they found the shop, they jumped in and went for it.”
The shop’s mission is to cater to those who love fashion but seek a decent price, says Dornbusch. With prices in the store ranging anywhere from $9 to $80, Goldie’s achieves this in giving Isla Vista residents a convenient and budget-friendly place to shop.
“We want to bring great fashion for a great price, but also bring it to the students so that [they] don’t have to go downtown to get a top for the weekend or for the next party,” Dornbusch said.
While some items may be considered relatively pricey, such as some plain t-shirts which retail at $22, other clothing items are very reasonably priced for their quality. For example, a more formal dress was marked at a stunningly low $32. Compared to the few other clothing stores in Isla Vista, Goldie’s has the most widely affordable prices for the quality of clothing.
The shop also only stocks limited amounts of each carefully chosen item, ensuring unique and stylish clothing to every customer. This makes for a personal experience when shopping at Goldie’s, further enhancing its welcoming and inviting quality.
Dornbusch explains that all four of the Goldie’s locations hope to reach out to anyone from the ages of eighteen to thirty years old, but that this particular location has been tailored to the style and culture already present in Isla Vista.
“We love the vibe of Isla Vista, and we are excited to see what we can do for the students here at UCSB,” said Dornbusch.
While most of the clothing is in a more casual style, the store makes sure to include other options such as formalwear, making them a spot to check out when looking to put together an outfit for any occasion.
“I think our hope is that we would be a good help to the community of Isla Vista, that people would find what they are looking for — from a dress for a day party to a cute weekend outfit, or even something for the wedding they have to go to back home,” Dornbusch said.