The Bottom Line (TBL) is UCSB’s nationally recognized student-run print news source for students, faculty, and local communities. Every Wednesday, The Bottom Line distributes 1,500 newspapers to over 40+ locations. Students, faculty, staff, parents, alumni, and residents of the greater Isla Vista, Goleta, and Santa Barbara areas are all among our readership. The Bottom Line is the best way to market your products and services to the UCSB community.

With our continued commitment to focused news coverage, cutting-edge science and technology stories, arts & entertainment, and informed opinions, The Bottom Line provides your link to the UCSB community like no other. So much so that The Bottom Line was amongst the top 2017 Newspaper Pacemaker Finalists. We focus on quality over quantity, and our main priority is our community. Let our advertising, marketing and sales representatives curate a strategy that tailors to your needs.

The Bottom Line Print Edition

The Bottom Line (TBL) publishes every week on Wednesday. With 1,500 copies per week at over 40+ distribution points, TBL reaches a diverse audience from the UCSB campus to its surrounding community.

TBL is happy to present our brand-new tabloid layout. Check out our rates section for a preview!

Sections include:

• Cutting-edge news coverage

• Community Features

• Arts & Entertainment

• Science & Tech

• Opinion

To place an ad in our weekly newspaper, or inquire about your tailored advertising options, email our Advertising Director Madeleine at Scroll down for our general rates, services and offers.

Publication Calendar
Custom Print Ad Service

TBL also offers custom design advertisement service and consulting. Our designers would be delighted to work with you on creating an advertisement for your organization and business. Service available for an additional cost.



Advertising Policy Brief

Ad Content: Advertising is subject to approval by TBL’s Editorial Board. TBL reserves the right to reject any advertising that is deemed inappropriate, unsuitable, and that goes against our community guidelines.

Reservations: Deadline for Advertising is Thursday by 12 pm to run an ad in The Bottom Line Issue released on the next Wednesday morning. Contact to reserve ad space. You will be provided with further instructions about ad submission and payment information according to your organization/business.  Specific page reservations may be reserved for an additional charge contingent on issue.

Payment: We offer different payment methods and offers according to your organization/business. Invoices will be provided upon request. 

• For A.S Groups: Because TBL is part of Associated Students at UCSB, we provide an easy and trackable payment method between A.S Groups. Our sales representatives will provide The Bottom Line’s Requisition form to you directly. TBL only requires your organization’s AS account number, date of funding approval, and two authorized signers.

* Note: Any group with an OSL Account Number can create an AS Account by visiting the AS Admin Office anytime from 9am-5pm M-Friday. Any UCSB affiliated entity (department, club, etc.) Any group can create an OSL Account by visiting the OSL Office in the Student Resource Building (SRB) on campus. Check out this video for more information on A.S Requisition Forms.

Cancellation: Ads must be cancelled the Monday before the issue is released by 12 pm. Depending on your organization/business, TBL has different strict policies. For external groups, if ad is cancelled after deadline, 50% of the ad’s cost will be charged. For A.S groups, TBL will provide credit for running ads in later issues. Running credits expire after 3 months/a quarter.

Contact Information
The Bottom Line - Advertising
The Annex (Building 434)
University of California, Santa Barbara

The Bottom Line will reach a broad audience of UCSB students, faculty, staff, and alumni. TBL is always seeking advertisements for our newspaper and popular social media platforms. Contact Felix Dong at for opportunities and rates, including full media kits for general businesses, on-campus resources and UCSB student clubs/organizations.

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