Kevin Simms
Photo Courtesy of sunsets_for_you
Companies from industries across the board have pledged to help women who suffer from breast cancer. Sun Chips, Jell-O, Morton Salt and plenty of other products proudly display pink ribbons to show their support for the cause and now, porn is no exception.
Pornhub.com, a popular pornography website, has pledged to donate some of its October revenue to the national breast cancer awareness cause.
Students on the University of California Santa Barbara campus are well aware that October is National Breast Cancer Awareness Month. With pink ribbons adorning everything from cereal boxes to the field in Harder Stadium, it isn’t a difficult message to receive, but now students have the option to help donate to the breast cancer cause simply by watching certain boob-related pornographic videos on Pornhub.com.
The website released a statement in early October announcing its plans to donate one cent for every 30 views of videos in their “big-tit” and “small-tit” categories to the Susan G. Komen Foundation.
“It doesn’t matter if you’re into itty-bitty-titties, the perfect handful, jumbo fun-bags or low-swinging flapjacks, what matters most is that your kind and selfless gesture will go a long way towards helping our sisters to find a cure,” the statement said.
So is Pornhub.com making a genuine effort to help the victims of breast cancer or are they guilty of “pinkwashing,” a term coined to address the exploitation of Breast Cancer Awareness month that several companies have been accused of in recent years?
It is difficult to say, as this is not the first time the website has made efforts to help the breast cancer cause. In April of this year, Pornhub.com sponsored a “Save our Boobs Bus” tour, which featured porn star and Charlie Sheen’s ex-girlfriend, Bree Olson, and offered free breast exams from a board-certified plastic surgeon.
Nevertheless, the Susan G. Komen foundation will not risk aligning itself with Pornhub.com and has refused to accept the website’s pledge.
“Susan G. Komen for the Cure is not a partner of pornhub.com. We will not accept donations from this organization and have asked them to stop using our name,” the foundation’s spokesperson said in an email to The Huffington Post.
Some people think that the foundation should accept the money, citing old idioms involving gift horses’ mouths and what not. Regardless of where the money is coming from, it would undoubtedly be a significant help to any foundation that receives it. Only 10 days into the campaign, the website had already counted more than 25 million views, meaning it was on track to raise around $25,000.
Nevertheless, the Susan G. Komen Foundation is not in a position to make risky political decisions after its controversial threats to revoke funds from Planned Parenthood resulted in a significant drop in participation for many of its Run for the Cure events.
Pornhub.com is not making it easy to take their support of Breast Cancer Awareness month seriously. The campaign’s launch page seemed to make light of this issue, which has had extremely devastating effects on the lives of so many.
“While you’re enjoying the boobs, you’ll also be helping to Save the Boobs!” the page said. “Together we can give fundraising our ‘breast’ shot!”
While I’m sure the foundation could certainly find a use for Pornhub.com’s donation, it may be a publicity disaster that the organization simply can’t afford so soon after its previous missteps, especially considering the immaturity of the website’s campaign.
Regardless, Pornhub.com is still promising to donate all of the money once they find another organization willing to step up. In the meantime, UCSB students and everyone else looking for a new way to rub out breast cancer can watch boob-related pornographic videos to their heart’s double delight.
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